1. SME IPO Website

For this project, I aided in the design of an engaging and accessible web platform to help small and medium enterprises present their IPO offerings. The challenge was to communicate complex financial data in a simple, digestible format while maintaining a polished, professional aesthetic. The website was designed with a clear, intuitive layout, ensuring that potential investors could easily navigate through important information and make informed decisions.

How might we present financial information in a digestible format that will attract potential investors and companies?

2. Stock Trading App

In this project, I was responsible for designing the referral flow and conducting heuristic analysis across the entire app. I suggested several key improvements, focusing on enhancing usability and user engagement. I worked extensively on refining the information architecture, simplifying navigation, and ensuring that traders could access critical data with minimal friction. Additionally, I contributed to UI design changes across multiple screens to improve user experience and ensure consistency in visual language.

How might we incentivise people to use the referral page?

3. Lead Management Platform

I re-designed CRM dashboards & tables for a B2B client, with a focus on improving data accessibility and decision-making processes. The dashboards were designed with custom tables, allowing users to track customer interactions and key metrics efficiently. This design helped streamline internal workflows and improved customer relationship management by providing clear, actionable insights.

How might we design a table that is accessible, scalable and provides clear information and CTAs?

My experience at Pixela UX Studio strengthened my ability to tackle complex design challenges across different industries, ensuring that all projects were not only visually appealing but also optimized for usability, functionality, and business goals. I consistently pushed for innovation, experimenting with new design techniques to deliver results that made a tangible impact.